Choe Ji-u dan Song Seung Heon mewakili generasi pertama bintang Hallyu drama televisi, sementara generasi kedua diwakili oleh bintang-bintang Hallyu seperti 2PM, Kim Hyun Joon dan Jang Geun Suk yang diharapkan bisa memperluas promosi mereka. Menurut Lotte DFS Marketing group leader Mr. Kim, kontrak skala besar dengan bintang-bintang Hallyu tak hanya sekedar untuk event promosi saja, ini juga ditujukan untuk menciptakan dan mempromosikan budaya baru yang berfokus pada kombinasi antara dunia hiburan dan pasriwisata.
Aktivitas para penyanyi dan aktor ini telah mendapatkan penilaian positif dan meraih popularitas tidak hanya di Asia, tapi juga di dunia sebagai langkah awal mereka menuju era globalisasi. Event promosi lainnya yang melibatkan para bintang Hallyu ini sedang dalam perencanaan. Indonesian translation by http://naesukkie.blogspot.com
from jangkeunsukforever.com
Brief news summary
In comparison to other brands and businesses in Korea who engage at most 2 or 3 models for their advertisements, Lotte DFS has as many as 16 celebrities.
Choe Ji-u and Song Seung Heon represent the 1st generation television drama Hallyu stars, while 2nd generation Hallyu stars such as 2PM, Kim Hyun Joon and Jang Keun Suk are brought in to expand their promotional efforts.
According to Lotte DFS Marketing group leader Mr. Kim, the large-scale engagement of Hallyu stars is not merely for the purpose of a promotional event; this is a creation and promotion of a new culture that focuses on the combination of entertainment and tourism.
The activities of these singers and actors have received favourable reviews and gained them much popularity not only in Asia, but also in the world as they step on the path towards global stardom. Other promotional events involving these Hallyu star brand ambassadors are in the planning.
Shared by: Suk@Fly via Suk Baidu Bar
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